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What’s the best time of day to send a push notification?
What’s the best time of day to send a push notification?
Updated over a week ago

Determining the best time of day to send push notifications depends on your specific app and target audience. While there isn't a one-size-fits-all answer, here are some friendly tips to consider:

Understand Your Users: Analyze user behaviour and engagement patterns within your app. Look for trends that indicate when users are most active or receptive to notifications. This data can guide you in selecting optimal times.

Avoid Rush Hours: Consider avoiding peak hours when people are busy, such as early morning or evening commute times. Notifications may get overlooked or lost in the hustle and bustle of daily life. You can track the days and times of day that your customers most use your app, Click here to learn how to access your App Activity.

Testing and Optimisation: Conduct A/B testing by sending notifications at different times and analyzing the response rates. This helps you identify the timeframes that generate the highest engagement and adjust your strategy accordingly.

User Surveys and Feedback: Seek input from your users through surveys or feedback channels. Ask them about their preferred notification times to gather valuable insights that can inform your decision-making.

Finding the perfect time to send push notifications is an ongoing journey. Keep an eye on how your users behave, listen to their preferences, and make sure to send notifications at convenient times that fit their schedules. Remember, the key is to be considerate, non-intrusive and align the timing with your app's content. Happy notifying!

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