Once your app has been published to both app stores your analytics dash will be available from your StoreLab dashboard within Shopify.
1. Log into your Shopify dashboard and click on the StoreLab app on the left-hand side under “sales channels”.
2. Once your app is live and published in both app stores, your Analytics Dashboard will appear as soon as you click into the StoreLab web app.
3. Select the date range you wish to view by clicking on the green “Select Date Range” button at the top of the page.
4. A popup will appear. Select the date range from our dropdown of preset ranges or set a custom date range.
5. Once you’re happy with your selection click on the green “Confirm” button in the right-hand corner of the popup.
At the very top of the page, you have a high-level view of the following metrics:
App Sales: This metric represents the total revenue generated by your app. It provides an overview of the financial performance of the app.
Sessions: Sessions refer to the number of times users interact with the app within a specific timeframe. It helps measure user engagement and the level of activity within the app.
Retention: Retention is a metric that measures the percentage of users who continue to use the app over a given period. It indicates the app's ability to retain its user base and reflects user satisfaction and loyalty.
Installs: Installs represent the number of times the app has been downloaded and installed on devices. It reflects the popularity and adoption of the app among users.
Below are 6 graphs that give you a more detailed view of the following metrics:
App Sales: This graph provides a visual representation of the sales performance of the app compared to the previous date range. It helps track the financial success of the app.
App Sales by Source: This graph breaks down the app sales based on different acquisition sources, such as direct, push notifications and abandoned cart notifications. It provides insights into the effectiveness of push notifications and abandoned cart notifications in driving app sales.
App Activity: This graph illustrates the level of user activity within the app, including metrics such as the number of active users over the date range by each day of the week and time of day. It helps evaluate user engagement and usage patterns within the app.
Retention: This graph displays the retention rate of users over time, indicating the percentage of users who continue to use the app after their initial installation. It shows you new sessions vs. returning sessions over the selected period. It helps track user loyalty and assess the effectiveness of strategies aimed at retaining users.
Sessions by Platform: This pie chart presents the breakdown of user sessions between iOS and Android devices. It provides insights into user behaviour and helps optimise the user experience for each platform.
App Installs by Platform: This graph presents the number of app installations by iOS or Android. It helps identify which platforms are driving the majority of app installations.
We're continuously enhancing our Analytics Dashboard to provide you with more visibility on the data that can empower your app strategies and take your app to the next level. Stay tuned for more exciting updates!